DCM Romance Ident, D&AD
(Not submitted to the competition)
An ident for the D&AD New Blood brief (2014) set by Digital Cinema Media (DCM).
DCM said themselves in their presentation pack that they aim to connect brands, film and people, so the concept of bringing together ‘our world’ and ‘your world’ originated from there. This specific ident is based on the genre of romance, using abstract sound and footage to convey the emotions associated with watching this type of film.
Footage: Charly Waite
Sound: ‘Classic Piano Music Track, You Will Know That I Love You’ from FreeSFX, stock sound